LEED Design: ConAgra's Food Production

Not to long ago I went on a lengthy rant about how awesome Walgreens is being by rolling out a fleet of LEED certified pharmacies, which you can find here. The main point of my article was that the public benefits from Walgreens' initiative because they are indirectly educated by being surrounded with green initiatives.

Another form of indirect consumer education can be seen with ConAgra Foods. They are the proud owners of the first LEED Platinum certified frozen food manufacturing plant. This is impressive because manufacturing plants are resource intensive, but this proves that companies can still be efficient in their traditional practices while embracing more efficient and modern technologies.

It is a safe bet that ConAgra Foods will advertise their green practices on any products that come out of this plant, which will attract new customers while also turning consumers on to greener practices. This could place new pressure on ConAgra's competitors that could end up leading to more food manufacturers pursuing LEED certification.

This is the direction that I have expected the world to start head, but it is nice to actually observe it happen before my eyes. It may seem like a small deal right now, but down the road we could look back and point to this as the beginning of something big.

And guess who told you about it?

"Range Anxiety" Presents Opportunities - Not Limitations

This past Friday during Sustainabili-City's Weekly Review, I briefly talked about range anxiety and how it can adversely affect sales of electric cars.

For those that don’t know what range anxiety is, a brief explanation is that electric cars have approximately a 40-50 mile driving range before the car needs to be charged again. This has been striking fear at the heart of potential electric car consumers, and on the surface it is understandable.

Is the Tesla expensive? Yes.
Awesome? Definitely.
Worth it? Maybe not (yet).

The numbers vary depending on the source, but the average American drives between 30 and 40 miles per day. This means that at the initial level of technology these cars are being released at, the battery capacity is just bordering on the limit of a day of driving (not true for the Nissan Leaf which boasts 100 miles of battery capacity).

However, I believe that as you begin to dig deeper into the issues, range anxiety becomes less of an issue for the following reasons:

• I would argue that range limitations present at the release of these electric cars will actually lead to more innovation. These innovations will range from ‘charging stations’ that mimic gas stations to the newer concept of charging your car as you drive in special lanes which is being demonstrated by HaloIPT.

• The fuel cell industry is one of the most dynamic technology industries today, and as electric cars are introduced into the marketplace, competition to develop a more efficient and longer lasting battery cell will grow and the electric car’s driving range will benefit.

• Many of these electric vehicles that are going to be released contain a small gas engine in the event that you do run through all of their battery’s capacity, which would either enable you to make it home (or an ‘electric station’) where you can then recharge your vehicle.

• At running the risk of repeating what I said yesterday, sometimes sustainable products require us to change our consumption behavior.  If the biggest problem with electric cars is that people need to be more responsible when planning their driving routes to the grocery store or work, then I say that is a small price to pay when trying to reduce our country's dependency on oil.

It is easy to just hear the term ‘range anxiety’ and decide that you aren’t going to make the transition to a (cleaner, smarter, cooler) electric car.  However, I believe after taking the bullet points above into consideration these concerns of ‘range anxiety’ are mitigated and consumers shouldn’t let these things deter from making the transition.

Also, aside from the obvious clean benefits of driving an electric car, other clean industries will benefit from the release of electric cars:

• Solar
• Wind
• Fuel Cell
• Smart Grid

                              ...but more on that later.

Sustainable Products Require Certain Adjustments

The original title of this post was 'Sustainable Products Require Certain Sacrifices,' but I decided to change 'Sacrifices' to 'Adjustments' because people generally hate the concept of sacrificing comfort. I also changed the title because what I am going to be talking about in this article should never be viewed as an earth-shattering sacrifice.

Recently, SunChips decided to discontinue their compostable bag in the United States due to "consumer pressure."  By consumer pressure, of course I mean a facebook page - what else could I mean?  In a world where a movie about a website is being considered for an Academy Award, I wouldn't expect anything less from web-based petition movements that are most likely started by some stoned-coed.

At least Canada still seems to be sane by releasing a public service announcement talking about why the bags may be noisier than their petroleum-based counterparts.

I like to believe that market-based forces are the best solution for many of our environmental problems, but this is a fantastic example of how the market can be resoundingly backwards.  I have a hard time believing that SunChips was spiraling into the red because their bags were noisy - the more likely reason is that SunChips (PepsiCo.) was just worried about negative press.

They should have realized by now that America has a relatively short attention span when it comes to these types of stories and they should have stuck it out in the pursuit of doing the right thing while also setting an example for other companies.

As our population continues to grow so will our levels of consumption - which ultimately increases our amount of waste.  It is unlikely that we are going to reduce our intake over night, so the more logical move is to move to more sustainable products that have a minimal impact on the environment - such as these chip bags.

Yes, there will be tradeoffs and adjustments when using these products, but if noise level is our biggest concern when using these products then people need to just deal with it.